awa means bubble in Japanese.
We started awa because we live in London, and London water is some of the hardest in Europe. It leaves scale in the kettle, film on the glass, and it is not kind to hair or skin.
Shower filters existed, but they looked like plumbing. We wanted one that looked good in the bathroom, told the truth about what it does, and made weak UK showers feel like proper ones.
That is awa One. One head, one set of beads, refilled every few months. No subscription trap, no miracle claims. Just better water.